The Songjiang Shopping Festival has kicked off, with all-round events to promote tourism and culture along with sales while building the “shopping in Songjiang” brand.
One of the highlights of the festival, which will run through October 20, will be an exhibition showcasing the suburban district’s commercial development over the past 70 years. The changes in the business streets as well as local old brands will be on display at Cloud Granary, a cultural innovation park, through October.
A food festival will be on at Wulong Square and Fuyue Hotel from October 17 to 20. Traditional feature dishes from nine cities in the Yangtze River Delta Region will be the attractions of the activity.
Forums will also be held to discuss dining development and new industry modes.
Other promotions, including discounts and performances like electronic music, National Day flash mob, special fair and e-games competition, will be carried out at shopping malls along the district tramlines.